Shared Belief

Our partnership unites two connected and meaningful missions. And its power is found in a deeply-rooted shared belief. Together we will change attitudes. Together we will transform – and save – the lives of pets.

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Every day an estimated 9,000 pets are killed in shelters across the country. With that heartbreaking statistic in mind, Instinct set out to create this film with the help of thousands of rescue owners. Over 25,000 photos of real rescue dogs were submitted and many of them were stitched together in this one-of-a-kind film.

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